Citation: Montfort, Nick and Scott Rettberg. “Implementation.” Hyperrhiz: New Media Cultures, no. 12, 2015. doi:10.20415/hyp/012.me04
Abstract: Implementation is a novel about psychological warfare, American imperialism, sex,
terror, identity, and the idea of place, a project that borrows from the
traditions of net.art, mail art, sticker art, conceptual art, Situationism,
serial fiction, and guerrilla viral marketing. Implementation was first published in 2004-2005 as a serial novel
made of 240 stickers, which were distributed in 8 installments of 30 stickers
each. Readers then posted the stickers in public spaces around the world,
photographed them, and returned those photographs to the project site, where
they are archived by date and by location. In 2009-2010, the project was
"re-implemented" — sent out to new participants, who installed
the fragments of the novel in more locations, in order to gather new photos for
a book project, which was published
in 2012.
A slideshow set of photos of Implementation (2004) by Nick Montfort and Scott Rettberg includes a representation of the 240-sticker novel, and was used frequently for live readings and presentations of the project by Montfort and Rettberg during the 2000s. The photos in this set are by Scott Rettberg. In 2012, a coffee-table photo book of the project was released including photographs of all of the stickers in the novel by many contributors in various locations around the world.